Florida Sports

Posts Tagged ‘Specialty’

I remember my first pair of running shoes. I had read in a magazine article that the way to prevent injury was to buy good running shoes, and that any good running shoe would cost between $90-$130. A light bulb went on. I could prevent injury and potentially be a better runner, all in a shoe? Off I went.

My first stop was a huge multi-sport center. I breezed past the canoes, golf clubs, treadmills, and in-line skates. Scanning the display wall of shoes, I looked for something expensive because I thought that meant it must be a better brand or a better shoe. I naturally picked the shoe I thought looked the best, with the best complimentary color scheme, something I could “match” with any one of my “running outfits.”

Then I looked around, huffed and puffed, and all but threatened to blow down the display wall if I couldn’t get some help. My help finally arrived. He came from the tents and camping equipment section.

Was it a hideous experience? No, not exactly hideous. Did I get help? Yes. The nice man went back to look for the shoe I picked out. Was there a problem here? I didn’t think so, but any knowledgeable running store employee would have told me otherwise. This whole scenario was a problem.

First of all, you don’t buy shoes because of the color or style! You don’t buy shoes because you think the more they cost, the better they must be! And finally, you don’t buy shoes because they’ll match your outfit!

Lucky for me, the mega multi-sport center didn’t have the half size I needed, and I didn’t buy those shoes. The man helping me generously recommended a local specialty running store so that I could have the shoes that day. I remember wondering if that meant the shoes would cost even more.

Answer? No. I found out within the hour they wouldn’t cost more at the specialty running store. They actually cost less.

At the running store, the clerk asked me all about my running experience. Where do I run? How often? What type of surface? How far? I thought he was just making conversation. I found out later he had been assessing my individual needs. He looked at my feet and my old running shoes. Then he started bringing out boxes and asking more questions.

“How do they feel? What do you like about these? What don’t you like?”

He asked me to run the length of the store. At first I was embarrassed. Why was he watching me run? It turns out everyone has a different running style, and this is an important assessment. You should expect this at any reputable running specialty store. By the time I left, I felt like I had the best possible pair of running shoes for my overpronating, flat, narrow feet.

I learned a lot about my feet and about running in general. I also learned something about these knowledgeable running store employees. These are the people who know the latest in shoe design and performance. They are typically runners like you and me. They work there because they love running and they love helping other runners run better. Running specialty stores can also serve as a center for your local running community. This is the place to find local running groups, information on training and upcoming races or fun runs.

I consider myself lucky that the super sports center didn’t have my shoe size. If you’re reading this, you should consider yourself lucky, too. I did all of the research for you. Now, hurry. Run, don’t walk, to your favorite running specialty store! I recommend visiting the folks at Running Centers for Running & Jogging Shoes.

If you have an existing gift basket business, or are planning to start up a gift basket business or home based gift basket business or just add a sideline to a business you have now, one of the most important things to consider is the type of gift baskets you’ll offer.

You can offer a wide range of gift baskets, focus on a unique specialty gift basket or do a combination of both. I recommend doing both.

For the newbie, start out with a focus on one type of gift basket, and then later add a strong line of gift baskets, after you get your foot in the door. This is often the best approach when you’re new. You’ll be tying up less money in inventory too.

Here are two possible specialty gift baskets to consider. The first is a gift basket for nurses. Make up a demo gift basket. I know marketing. For marketing your specialty gift basket you may have to get really creative. Take your demo to one of the local hospitals and wander though the cafeteria and set it down on a table while you have a beverage. People will assume you are delivering it to a patient.

Take plenty of business cards. Ask administration if you can post your business card on the hospital message board. Stop at the gift shop, show the demo gift basket and ask if they would take any on consignment. If they do and get enough orders, they’ll probably start ordering regularly from you without consignment. If you know of any health professionals, show them your demo baskets or even give them one and ask for referrals in exchange.

Nurses don’t have time to shop. They love to get and give gifts. They can’t get out of the hospital for breaks or at lunchtime because it’s usually against hospital policy to leave the premises. I know. I used to be a nurse. They are prime candidates for your baskets. You can have gift baskets that are full of nurse specialty and other medical items, a nurse’s relaxation gift basket and so on. They like the medical theme baskets because they can use the items or give some of the items in the gift basket to other nurses and other health professionals they work with or know.

Once you get a few nurses buying you’ll find they are good repeat customers. Plus they have plenty of associates they can recommend you to. Make sure you supply them with business cards. Fliers get lost or thrown away. Business cards are easier to keep track of. Business cards are cheap or you can make your own. They don’t have to be fancy but make them a little appealing. Your business is going to be judged by your baskets though, not the cards.

Another idea would be to approach brew pub and tavern owners. You could provide an endless supply of gift baskets for them to use for their giveaways to customers. They usually have contests and various kinds of drawings for their customers. I know a lot of restaurant and tavern owners. I used to list and sell restaurants and taverns when I had my real estate company. I know how they think and work.

Just make up two or three or more good demos for them to choose from. Have different price ranges from less to more expensive and two or three differently filled baskets. Have two or three different types of containers if possible. Traditional wicker baskets are good. Try a totally different kind of USEABLE container if you can think of something appropriate.

For this crowd make your gift baskets humorous, not serious. Include things you think brewpub or tavern patrons might like. Specialty cheeses, crackers, pretzels, chips, nuts, other food items. Unfortunately they probably don’t want healthy snacks. Maybe specialty beers, specialty coffees, hot chocolate mixes, t-shirts, baseball caps, coffee mugs, corkscrews, bar items, playing cards, auto-related items and small auto safety items. These are just a few of the items to consider.

Magic shop items will make your baskets unique and lots of FUN. Make sure you get some of these in every basket. Visit your local magic shop, usually found in the larger cities. If you don’t have a magic shop try to find a magic catalog. You should be able to find some on the Internet. Even retail prices are usually cheap for these items if you can’t arrange wholesale. You may not be buying enough wholesale in the beginning to warrant a wholesale account. Often minimum orders may be too high to make sense.

There are dozens of other specialty baskets you can make of course. But for the other gift baskets in your gift basket business you will want to focus on gourmet food gift baskets, fruit baskets if you come from an area that has plenty of fruit all year, corporate gift baskets which are real money-makers, but competitive, and bath and body gift baskets. Custom or personalized gift baskets are another option too.

With these tips, ideas and suggestions, you should be well on your way to choosing a specialty gift basket line for your new, existing, or work-at-home or home based gift basket business, gift shop or as a sideline to another business.